Many of these marketing events focus on wearing pink and supporting breast cancer research.
For IBM, the controversy became an unwelcome distraction during one of its premiere advertising and marketing events of the year.
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Over the weekend he settled the harassment charges brought by the contractor, actress Jodie Fisher, who helped the company with marketing events from 2007 to 2009.
Mr. Hurd, through a spokesman, has said there was nothing improper about his relationship with Ms. Fisher, a one-time actress who managed executive introductions at company-sponsored marketing events.
Microsoft says it is stepping away from live consumer marketing events such as the International Consumer Electronics Show, held in early January in Las Vegas, and clearly consumer software will be less and less the focus.
Amanda Slavin, the 26-year-old director of marketing and events for a New York restaurant group, is used to getting skeptical looks when she pulls out her BlackBerry.
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Carole Startin, a marketing and events executive with Tourism Partnership North Wales, said Food North Wales was intended to bring a range of producers together for the consumer under one umbrella.
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Seeing a moneymaking opportunity, a Lower East Side experience-based events and marketing firm, the Participation Agency, believes it has found a way to give New Yorkers a dose of private outdoor space, if only for a short while.
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The organisation runs events, funds marketing and promotion, as well as providing security and some cleaning services.
The entire senior marketing team would attend key industry events to hold meetings and enjoy the rich content of the sessions as a backdrop to their discussions.
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And then I realized that somehow, in some perverse twist of unlikely events and on-point marketing, Apple had become the PC.
Many organizations and conferences name specific hashtags to identify particular events, sessions, or marketing activities that they and any user can track.
The company is marketing the scarce item at low-key events for 30 to 50 luxury-car owners.
Businesses can register with the program and receive marketing tools and be part of larger promotional events.
The names are culled from events and Internet lists and secret marketing databases.
Mr. Hollein's creativity shows in his conceptualization of exhibitions and their accompanying programs of events, but also in his marketing approach.
The hub operator may also organise courses for professional development on marketing or taxation, say and social events.
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Marketing budgets are frequently spent on episodic activities like events, e-mail campaigns, webinars and other activities that come and go quickly and leave no lasting footprint.
Because it needs to sell more beer, these events can now only be one part of the marketing mix.
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Sponsorship marketing has traditionally been associated with on-site branding and events.
Because in the case of a company that operates 13 racetracks where NASCAR events are held, the CIO who also runs the marketing team.
As a mentor for the 2012 cohort, Khalil worked closely with Howard and the contest winners and says that her execution of the contest was a testament to the kind of marketing (online to offline, web pages to real-life events) Loverl.ly was in need of.
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The May auction appears to be something of a marketing coup, given the timing of other race-car-related events in that part of Europe.
Yes, massive industry events are often better at sorting companies with and without stellar marketing budgets than the wheat from the chaff, so to speak, but it's also a necessary evil.
Whimsical or not, the Twitter fail-whale is now an icon of an adolescence that the company is eager to move past as the service has become a powerhouse medium for not only mega-events like Election Night conversations and debates but also for corporate marketing teams eager to tap into the sentiments of crowds and gain real-time insights and opportunities.
At least one company has begun marketing mobile drone command vans for police use that could be used at large public events such as the marathon and has been used at the Rose Bowl in past years and during the aftermath of Hurricane Katrina.
But it looks as though the events of the last few weeks have accidentally provided Twitter with one of the most powerful marketing campaigns ever seen on the web.
Throughout the agreements, the league will work closely with Take-Two and EA to promote the basketball video games through global marketing, promotional programs, and multiple assets including NBA TV, NBA.com, and grassroots events.
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However, Sina claims to have witnessed weaker conditions since September 2012 as advertisers cut back their marketing activities on account of weaker macroeconomic conditions in China as well as a lack of any comparable media events that occurred in Q3 2012.
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"We're lucky because we're involved in fun events and celebrations that guests already like to talk about, " says Donnie Robertson, director of marketing for the company.
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