The initiatives include reducing administration costs and improving marketing efficiency but the company has not ruled out some job losses.

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The value that Kaskol adds, besides efficiency, is marketing.

FORBES: Companies & Strategies

These efficiency measures reduce ad effects, misleading marketing managers to choose further spiraling reductions in advertising costs and ad effects.

FORBES: The Downside Of Marketing Mix Models Is There's No Upside For CMOs

They say that for too long, Chrysler has allowed its marketing decisions to be driven by manufacturing concerns--how many vehicles can a factory churn out to maximize efficiency?

FORBES: Chrysler: Dealers' Turn For Pain