His company offers his books through HubSpot free of charge (My personal favorite is 31 keys to marketing more effectively through LinkedIn).
Her business offers advice on producing self-published novels and effectively marketing them.
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When staffers and contributors publish with our tools, they can choose to simultaneously post their content to Facebook and Twitter (effectively marketing it).
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Universal Music says this is just a way of more effectively marketing the CD, but there are some industry commentators out there who are suggesting that this is really just pricing some back-catalogue CDs inline with their download versions.
With fewer brands and dealers it will be able to focus marketing and advertising more effectively.
This is effectively a marketing technique, and one can draw parallels from smartphones like Blackberry and iPhone.
Marketing can thus more effectively provide personalized experiences that lead to greater customer and prospect interaction and sales.
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Intel takes its know-how in digital technology, manufacturing and marketing to team up with content providers to effectively create a parallel universe for content, a shadow alternative to cable networks.
You can build a solid brand for your business by effectively executing a comprehensive social-media marketing strategy that includes utilizing Facebook, Twitter, LinkedIn and blogging.
For example, when I started Stratus Prep, I reached out to former HBS classmates with marketing and finance backgrounds to help be better learn how to effectively manage those facets of my business.
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Groupon also epitomizes another major shift in the Internet era from conventional marketing, directed at convincing people to buy, to product discounts, effectively paying them to buy.
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Speaking of the Superior Approach, this article has also reminded me of Pete Williams, the man who Rich Schefren (a well established internet marketer) called the man who has invented the Superior Approach to cashing in on your creative, high value content based on super effectively leveraging your time, your team and the modern internet marketing technologies.
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The skills gap is still a reality, but in honing and marketing the attributes that are most desirable to employers, you can narrow it effectively and ensure your own future employability.
With economies of scale in manufacturing, procurement, distribution, marketing, sales, financing and research and development, you could get so giant no competitor could effectively attack your products or prices.
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