"It might just be the placebo effect or marketing, but it tastes crisper, " said Ngo, who lives in Miami.
To get the cumulative effect, marketing requires a lifetime of effort.
The cumulative effect of having marketing activities every month, every other or every quarter can be exponential.
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As you might expect, the explosive growth of connected devices is having a profound effect on the marketing research industry.
Those customers became in effect the unpaid marketing department of the firm.
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Nike should see margin compression begin to ease as price hikes, coupled with continuing strength, take effect, though marketing efforts in the coming Olympics and Euro Cup could pressure margins in the short term.
The halo effect of the marketing and desirability of devices like the Lumia 920 will be vital to this endeavor, and by using consistent design cues across the Lumia range, Nokia are doing their best to encourage this.
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Likewise, if web surfers don't pass on information, weary perhaps from too many messages that threaten all sorts of awfulness if they are not passed to at least ten people in less than ten minutes, or just web-weary in general, then the effect of viral marketing soon fizzles out.
"As the impact of the Iraq war unfolds over the coming weeks we will continue to carefully monitor, assess and review the marketplace and then revise our plans so that we can ensure our marketing budgets are spent to best effect, " he said.
The effect has been so widespread that marketing now ranks as one of the most popular undergraduate majors in the US, and a wealth of future ad men has flooded the job market.
European firms that sell to other businesses are being hurt too: JC Decaux, an outdoor-advertising company, and WPP, an advertising and marketing conglomerate, have said that SARS is having an effect, thanks to cancelled travel and conferences, though WPP said the effect was difficult to quantify.
For decades, marketing researchers have studied something called "the country of origin" effect.
Nike also does so-called cause marketing through the Nike Foundation, which co-sponsors the Girl Effect, an effort to help adolescent girls in developing countries like Bangladesh and Ethiopia.
In essence, Groupon is claiming that its massive expenditures on marketing and related customer-acquisition costs are a one-time thing, a side effect of creating an entirely new market.
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Beyond the Nets' marketing efforts, however, Carter's potential departure probably wouldn't have much of an effect on the team's day-to-day operations.
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