We approached it as if it were cooperative marketing.

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The combined forces of the Software-as-a-Service deployment model, the role of Salesforce.com as the master data aggregator and integration point, buying habits of marketing departments and cooperative efforts among vendors have created a situation in which IT plays almost no role in supporting the use of marketing technologies.

FORBES: Magazine Article

This implies that cooperative can also inform members of marketing and distribution opportunities, labor rights and non-chemical intensive farming techniques.

FORBES: The Untapped Potential of the Mobile Phone

The other 1.5 million households belong to a consortium called the National Rural Telecommunication Cooperative, which pays DirecTV a licensing fee to resell its services in certain areas and makes no marketing effort to draw more subscribers in those regions.

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