In simplest terms, yes, for some, said Robert Passikoff, president of Brand Keys, a loyalty marketing consultancy.
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His firm, a marketing consultancy for professional service providers, released the results of a survey of 200 business-book authors.
Michael Matthews is Managing Director of NYC-based mobile marketing consultancy, The Mobile Culture.
ResultSource, a San Diego-based marketing consultancy, specializes in getting books onto bestseller lists, according to The Wall Street Journal.
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Marketing consultancy CMG Partners conducted interviews with the CMO, CEO or VP of analytics at more than 50 U.S. companies between August and November 2012.
"If they did a hardware recall it would have much bigger brand implications, " says James Fox, chief strategic officer of Red Peak Group, a marketing consultancy.
"People will increasingly turn to volunteer work to lift their spirits during the economic crisis, " predicts trend analyst Kiwa Iyobe, of the New York City--based marketing consultancy Suite 2046.
The Cultural Traction report ranks brands based on VIBE, or those perceived to have the most Visionary, Inspiring, Bold and Exciting attributes, according to the WPP-owned global brand and marketing consultancy.
Tom Andrews, from the marketing consultancy The Value Engineers, agrees that the change in direction could be a success as long as the company does not take a leap too far.
Corlett, president of marketing consultancy WSL Strategic Retail.
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According to Ipsos Insight, a marketing research consultancy, 56% of Internet users in the U.S. subscribe to broadband service, and that number is expected to climb to 70% by early 2006.
In 1999, Mary Lou found the answer and started Just Ask A Woman, a marketing and branding consultancy focused on female consumers.
"Shaq is a larger-than-life hero with Chinese basketball fans, " says Terry Rhoads, founder of Zou Marketing, a sports consultancy in Shanghai.
"The assumption is going to be that, as an organization, you will already have your data in line, " said Jerry Schmits, a conference panelist and director of product marketing for expense-management consultancy Cadence Network.
The study focused on the offshoring of business services, a part of the economy that includes call-centres and much else besides, such as software and management consultancy, accountancy and marketing.
Jeremiah Owyang of the Altimeter Group, a consultancy, points out that many marketing executives are still trying to get to grips with advertising on social networks, even though these have been around much longer than the new location-based services and have huge audiences already.
Obesity represents "a desperate need, " says Jaideep Bajaj of consultancy ZS Associates, which advises drug firms on marketing matters.
Only 3% of business-to-business Web sites are designed for direct sales, rather than for marketing and customer service, says Forrester Research, a Massachusetts consultancy.
Initially, our business model was primarily focused on providing consultancy and advisory services to clients in addition to our marketing and distribution efforts.
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Peter Mitchell, formerly marketing director at Mars and Guinness, and now chairman of Mountain View, a specialist consultancy, says they still tend to slap down an expensive, overly detailed report and walk away.
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