The website's co-founder Siobhan Freegard blamed a "toxic combination of marketing, media and peer pressure".

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Career management, he says, "is a combination of marketing and acting, " says Mr. Apey.

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But it does require a certain amount of business savvy and marketing savvy, in combination with your musical savvy, to succeed.

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This combination of marketing and banking experience on a global platform made him the perfect candidate, says MasterCard's Selander, who hired Banga as his number two last August.

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"It's the beautiful combination of a marketing vehicle that you can actually sell, " Minotaur publisher Andrew Martin says of the Robin Monarch prequels.

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Even the head researcher on some key torcetrapib clinical trials, the Cleveland Clinic's Steven Nissen, says he "encouraged" Pfizer to consider marketing torcetrapib as a standalone agent as well as in combination with Lipitor, to give doctors more options.

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Consummation of the transaction with Brother is subject to court approval and a marketing period in which Kodak may seek to obtain a higher or better offer for the business, alone or in combination with other businesses, including through a court-approved auction.

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