Results are from a survey done by the Chief Marketing Officer (CMO) Council and Lithium.
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Driving marketing innovation is CMO Beth Comstock and Global Executive Director of Digital, Advertising and Design Linda Boff.
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Solar power installer, Sungevity, announced today that Patrick Crane, former VP at the social networking giant LinkedIn, has joined the California-based company as its chief marketing officer (CMO).
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For those of you without a statistical app on your GPS, those engagement assessments and sales increases correspond to one another with a whopping 0.72 correlation, which is marketing mileage any CMO would like to drive.
This is one that reacquaints the brand with the business strategy, elevates the CMO and marketing team to the level of business strategist, and reconnects sight, sound and motion but in a digital context, and creates differentiation beyond the campaign.
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Former Navy SEAL combat veteran and passionate entrepreneur, Brent Gleeson, is the co-founder and CMO of Internet Marketing Inc.
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She previously worked as an executive VP of marketing for JBL, VP of marketing for Disney Interactive, CMO at Altiero Communications and VP online and e-commerce at BeachBody (the makers of P90X).
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Even with the focus on niche groups, several marketing executives at the Forbes CMO Summit stressed that it is still important for big companies to promote their corporate brands--and not just their products and services--through mass advertising initiatives.
To discuss the evolving role of content, gyro Denver, in partnership with Forbes and in conjunction with the Business Marketing Association, recently hosted a CMO roundtable to address the importance of content and its relationship to brand equity.
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Talk of putting the customer at the center of all marketing moves is on the lips of every CMO these days.
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Marketing consultancy CMG Partners conducted interviews with the CMO, CEO or VP of analytics at more than 50 U.S. companies between August and November 2012.
Marketing is scrutinized around the clock, and the CMO faces a vastly more complex and multi-platform ecosystem.
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In addition to the renewed focus on customer-centric marketing, big data analytics are helping to extend CMO tenure, as well.
In researching my book, The CMO Manifesto, I found that effective marketing change agents take time early in their tenure to forge strong relationships with their C-suite peers.
The 2011 CMO Council report on the state of marketing found that CMOs are overwhelmed with the day-to-day demands, and in particular, are struggling to make sense of the endless volumes of data.
It pinpoints the strengths and weaknesses a brand has in connecting with its consumers, providing the CMO specific insights with which to hone marketing spend and focus communications to drive relevance of their brand.
As a CMO, I am in the middle of the marketing evolution, as are all my fellow marketing professionals.
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Marty Homlish, the CMO of HP believes the line between business and consumer marketing is disappearing.
The CMO can now both deliver and validate 1:1 marketing that search, social and local data together made possible.
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Your job, as CMO, is to ensure that the CEO understands how marketing can assist with these goals and also create campaigns that generate interest and buzz around the organization.
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To generate these insights, I classified companies participating in The CMO Survey according to whether they performed above or below the mean on the marketing excellence question.
In fact, the role of CMO is still considered fairly new in industry, so many decisions are made without marketing consideration.
Social media spending as a percentage of marketing budgets will more than double over the next five years according to new results from The CMO Survey.
More broadly, the move should serve two purposes for GM CEO Dan Akerson and a marketing brain trust that has been amorphously structured since the infamous departure of Joel Ewanick as global CMO last spring.
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Over time, The CMO Survey will develop a longitudinal database and provide more definitive answers to the questions surrounding marketing excellence.
According to Greg Welch, who launched Spencer Stuart's marketing practice and now heads the firm's global consumer goods and services business, the average CMO tenure has grown to just over 28 months in 2008, up four months since Welch started measuring CMO tenure in 2004.
The CMO Network on Forbes.com is the must-read, go-to spot for the latest marketing, advertising and media news, trends, insights and analysis.
It is time for the CMO and the CITO function to work together much more closely to make the most of the panoply of marketing capabilities now available.
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