On the same day that Encysive got its bad news, Cubist Pharmaceuticals announced a two-month delay on a key new marketing claim for its antibiotic.
If ENHANCE had been positive, it would have allowed Merck and Schering-Plough to get a marketing claim for atherosclerosis from the Food and Drug Administration, as AstraZeneca's Crestor has.
On the same day that Encysive got its bad news, Cubist Pharmaceuticals (nasdaq: CBST - news - people ) announced a two-month delay on a key new marketing claim for its antibiotic.
Groupon is taking a lot of flak today for a pre-IPO S-1 filing that wishes away several hundred million dollars in marketing costs in order to claim something like profitability.
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But Thornburg has a marketing advantage over other REITs -- he can claim he's helping charities.
Eliquis has been in third place in the race to replace warfarin, but the new results may give it a marketing edge because other drugs are less able to claim superiority on either safety or efficacy.
Some in the German media have accused Bahlsen of orchestrating the theft as part of a stealth marketing campaign, but the company has vigorously denied that claim.
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That's because, unlike most other corporate initiatives, it is nearly impossible to measure the return on a marketing campaign, though a growing horde of software companies and consultants claim to be able to help.
Celebrities claim they do, but that is because it helps the marketing, it helps them to market their songs, their films and more.
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For most other claims, such as reducing cellulite, firms need no government approval before marketing a product, although they are supposed to have data on hand to support their claim.
Few (if any) other companies could seriously claim to so perfectly represent the scale and deep imaginative well of talent and innovation and marketing that Disney maintains.
Several videos purporting to be from Gangster Disciple members in several states -- including Georgia, North Carolina and Florida -- appeared on YouTube late last year demanding that Ross pay a fee to them for his use of the Star of David, which they claim as a gang symbol, and a reference to one of their founders in his music and marketing.
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