"It's the heritage to their entire marketing strategy over three decades, " said Paul Swangard, the director of the Warsaw Sports Marketing Center at the University of Oregon.
"LG was the world's first company to demonstrate VoLTE technology and announce a VoLTE smartphone, " said Paul Bae, Vice President of Marketing Center of LG Electronics Mobile Communications Company.
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Meanwhile, content marketing took center stage this year as an area of investment, with 88% of respondents indicating movement in this capability, with increased investment in the future.
James Davis, Director of Program and Marketing at Vanderkamp Center, sees it as a golden opportunity for not-for-profit organizations such as his that may have difficulty attracting volunteers on their own.
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Marketing can bring it all together because marketing is at the center of driving closed-loop business processes and ROI measurement spanning the entire customer lifecycle.
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According to a recent study by the Center for Marketing Research at the University of Massachusetts-Dartmouth, 100% of universities surveyed use social media to communicate with students, up from 61% in 2007-08.
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We were deep into the Great Recession, more businesses than not were scrambling to survive in the face of vastly changed fortunes, and it was more difficult than ever before to disabuse non-marketing senior management of their conviction that marketing is a cost center, not an investment.
"Historically, students go into marketing because, they 'don't do numbers, '"said Dawn Lerman, director of the business school's Center for Positive Marketing.
Talk of putting the customer at the center of all marketing moves is on the lips of every CMO these days.
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Put your status front and center in your marketing materials.
The reasons for the profit drop include a jump in the cost of restricted stock units in the first quarter, as well as higher data center construction and marketing costs.
Social is at the center of our marketing applications where we listen to the Twitter feeds, we look at all the Facebook posts, and we let companies analyze what people are saying about their products and services in other social networks.
With the help of his wife, Jeanette, a veteran marketing executive, Goodman promoted the center's work with flashy press releases, eye-catching graphics and easy-to-read text.
In just the past month, Burger King has introduced no-bun burgers, and the Subway sandwich chain has introduced a joint marketing promotion with the Atkins Diet Center to promote low-carb wraps.
Franchet: We really see Facebook as a digital marketing platform where targeting is front and center.
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Working with physicians, politicians, advocacy groups such as Mothers Against Drunk Driving and even Hollywood celebrities, the Harvard center engaged in "social marketing" that sold people on the idea of a sober driver.
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"The nurses learn international standards for caring, washing the elderly, and physical therapy, " said Kevin Ji, marketing executive of the government-sanctioned nursing center.
As such, we believe that the industry stands at the beginning of a multiyear e-commerce, marketing, sales, service, and call center replacement cycle.
The project accelerated late last year after Gordon Shank, then president of Levi's Americas unit and now Levi's chief marketing officer, visited a customer-service center and heard the frustration firsthand.
Most recently, online marketing tools like websites and social media have taken center stage.
Zappos.com views its call center employees as an extension of its marketing arm.
In a world of media fragmentation, social media ubiquity and mobile technology, content has risen to center stage as the focus of many marketing efforts.
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Marketing is more concerned with brand sentiment and traditional call center agents not trained in social customer care do not fully appreciate the nuances and etiquette of social care.
The Super Bowl Host Committee partnered with social media analytics company HootSuite and online marketing firm FSC Interactive to create the NASA Mission Control Center of social media.
Mark Steinkamp, a marketing director for Daktronics, the company that designed the Staples Center timing system, said the clock doesn't recalibrate itself.
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The most money is usually spent on kitchens, bathrooms and flooring, according to BDX, the marketing-services and technology company behind the Envision online design center that helps customers select options.
We helped to create and launch a Pacific Resource and Training Center and support community-based projects and social marketing campaigns including the San Francisco Hep B Free Campaign- a successful community-based prevention model.
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"We are very thrilled to bring the exciting, feature loaded XBMC Media Center to QNAP users, " said Ivan Hsu, Marketing Sales Director for QNAP.
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The good news is that marketing expenses likely will drop on a percentage basis as parents chat up your center at dinner parties.
Mr. Rupak's PlanetHospital steered the couple to the Rotunda -- The Center for Human Reproduction, a Mumbai clinic that has been upfront about marketing its services to the overseas gay community.
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