In particular, I see many companies in investing in programs to build marketing capabilities.
Are you building the kind of world-class marketing capabilities that are needed to win in the marketplace?
We have marketing capabilities, design and engineering prowess, and money, and we deploy them wherever it makes sense.
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Traditional advertising agencies are quickly catching up to and, in some cases, outpacing specialty ad shops when it comes to digital and direct marketing capabilities.
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It is time for the CMO and the CITO function to work together much more closely to make the most of the panoply of marketing capabilities now available.
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Because Amex is a card issuer, a payment network and has a relationship with merchants, it can provide these kinds of deals in real-time something its competitors cannot provide, said David Wolf, vice president of global marketing capabilities at American Express.
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"The new entrants, with their marketing and financing capabilities, are likely to add further impetus to growth in the small-car segment, " says Shripad Bhat, assistant director of the Association of Indian Automobile Manufacturers (AIAM).
Apple and Samsung excel at phones, have equally phenomenal supply chains, great marketing and equally good innovation capabilities.
This will drive transformational change as companies redefine their marketing processes to leverage new capabilities in a systematic, scalable way.
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Capabilities range from simply enabling marketing within social communities, to dramatically improving digital marketing initiatives by upgrading content management systems.
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Think of these capabilities as next-generation mobile marketing.
Computers power the virtually instantaneous communication and information capabilities that are transforming purchasing, sales, innovation, marketing, and organizational structures.
Marketing will continue to evolve and change as technology enables new strategies and capabilities.
Instead, RIM developed a marketing story specifically tailored for Blackberry users who wanted to extend the screen size and hardware capabilities of their handsets.
GoldMine is more powerful in that it has strong CRM capabilities like automation, customization, advanced integration with other applications and very good workgroup calendaring, marketing and lead management features.
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"The F55 and F5 join Sony's family of large-sensor cameras that complement each other and deliver powerful, new capabilities to professionals working at every level of production, " said Rob Willox, Director of Marketing for large-image sensor cameras at Sony Electronics.
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"At CES last year, we introduced ourselves to the US market, promising that we would make significant progress within the year, and we have delivered on that promise with new customers, innovative new capabilities and the most flexible and commercially attractive payment platforms available today, " said Stephen Petheram, Marketing Director at PayWizard.
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Capabilities which, like every smartphone, will be iterative over the last version and need snappy and clear marketing to stand out?
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