In the wake of the last economic slump nearly a decade ago, British manufacturers launched a marketing campaign to revive their flagging fortunes.

FORBES: Buy British

"We recently launched a new marketing campaign, social media efforts and an improved website to more fully communicate the breadth of automotive services, tires, parts and accessories available at Pep Boys, " Odell says.

FORBES

But rather than rewrite them, he has launched an email-marketing campaign that urges past customers to post product reviews to the site.

WSJ: Sites Retool for Google Effect

The hire came six days after Under Armour launched its first major television and digital marketing campaign in the UK, France, Germany, Austria and Switzerland.

FORBES: Under Armour Flexing Its Muscles Overseas

In 2010, the company launched the Pepsi Refresh Project, its main marketing campaign for the brand.

NEWYORKER: Snacks for a Fat Planet

And marketing is well behind: a campaign to promote Argentine wine has only just been launched.

ECONOMIST: Use your brains

Lured to marketing for Bing, she devised social media strategies and launched REDU, a Webby-winning campaign site for education reform.

FORBES: Sometimes All You Need Is A Boost

As a Marketing Associate for a brand-new start-up, I recently launched a crowd-sourced funding campaign to bring in contributions from interested funders and get the word out about our website and mission.

FORBES: Crowd-Funding Campaign Lessons Learned: What You Need to Know