In 1982, for instance, the tournament's main sponsor was the British Milk Marketing Board and it became the Milk Cup.
Andrew Le Gallais, from Jersey's milk marketing board, said exports to a number of countries in East Asia were being explored.
With budgets being culled across the board, marketing is often the first for the chop.
For marketing to be relevant in the board room there needs to be a direct link made between what is happening in the marketplace, marketing investments, and the resulting revenue and profit generated.
Members received a briefing from Susie McCullough, Ruth Burns and Jonny Smyth from the Northern Ireland Tourism Board's marketing department, and Stephen Moore from advertising agency AV Browne.
"There has been strong growth in racing partnerships in recent years, " says Tom Gittins, ownership marketing director at the British Horseracing Board.
Perhaps, as the boss of branding at one big bank argues, this is because few banks have board members with a marketing background.
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This follows months of work rallying internal marketing employees and getting them on board with the brand transformation, Hutchison said, a critical component.
Board member and Chief Marketing Officer Peter Bamford left on April 1, finance director Ken Hydon departed after the company's annual meeting last July and Sir Julian Horn-Smith will retire shortly.
"The first Ultra HD displays were introduced in 2012, but today's Dual-Mode DisplayPort-to-HDMI cable adaptors limit display resolution to 1080p, " said Craig Wiley, senior director of marketing at Parade Technologies, and VESA Board of Directors chairman.
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He has already re-arranged the board and put in place new marketing and finance directors.
Now, with the open web, they can push their own app stores and gather more detailed information on their users so they can launch more targeted marketing campaigns, the latter according to a board member of the Tizen Association.
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Then attention turned to Mr. Siegel, a board member who previously worked in sports marketing related to Nascar, among other roles.
BMW's DriveNow programme, and all its customers' schemes, are part of broader efforts across the world aimed at offering "flexible mobility solutions in cities", according to Ian Robertson, BMW management board member in charge of sales and marketing.
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My colleagues Nathalie Magnier (based in Levallois, France) and Phillip Koening (based in SAP headquarters in Walldorf) and I have already met Ilze Meintjes, the managing director, and Surisa Nel, a board member who helps out pro bono with marketing and strategy.
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The International University of Monaco has just handed a particularly tough challenge to 24 MBA students enrolled on a marketing management course -- develop the concept for a new board game.
EarthLink needs to do a bang-up marketing job or offer some amazing service perks to get them on board.
He quit the board in September 2011 to work for the organization as a marketing consultant.
Once on board, Braasch set to work on a brand image and marketing plan, even though Point One was months away from signing up its first customer.
As well as her board role, Claire Williams will start work as director of marketing and communications on April 1 in the place of the departing Dominic Reilly.
Over the next 90 days, Cisco will be announcing adjustments to support functions to align to changes across key functions, including operations, marketing, legal, human resource, finance, along with Council and Board focused roles.
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The product development team in marketing uses it, as does the group responsible for preparing reports for the board of directors.
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In a 1974 presentation to the board of directors of RJR's parent company, RJR's marketing vice president, C.
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Here at Corporate Executive Board, we surveyed more than 7, 000 consumers and interviewed 200 marketing executives across consumer brands and industries to find out.
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The pilot revenue-insurance policies have sold briskly, and the Chicago Board of Trade reports that attendance has doubled at its trade shows about marketing tools.
Many CEOs must demonstrate not only revenues-growth, but also diplomatic skills, gaining the trust of the Board, motivating their reporting VPs (Sales, Engineering, Product, Marketing), and seeking new foreign hyper-growth markets.
While Board of Directors, CEOs, and CFOs these days are demanding proof that marketing dollars work, a new study reveals that 57% of CMOs are simply going with their gut feeling when setting marketing budgets, without any consideration for Return On Investment analysis.
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