Understanding the basics of marketing is essential in getting your name out and gaining clientele.

FORBES: 10 Things to Consider When Starting a Business in a Down Economy

But, as marketing professionals, we must go beyond the basics.

FORBES: B2People: Humanly Relevant Marketing for the New Year

We certainly need them, and they are vital for communication and engagement with consumers, but if we ignore the basics, we will be failing as marketing professionals and business people.

FORBES: Why Social Media Isn't the End All for Marketers

Classes will teach young people the basics of song-writing, video production, marketing and management alongside their usual curriculum studies.

BBC: NEWS | Entertainment | Australia teaches country music