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Understanding the basics of marketing is essential in getting your name out and gaining clientele.
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But, as marketing professionals, we must go beyond the basics.
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What has enabled Groupon to grow so fast has been the apparent success of CEO Andrew Mason in managing old-school basics like hiring, motivation, marketing, and international expansion albeit at a rapid pace.
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We certainly need them, and they are vital for communication and engagement with consumers, but if we ignore the basics, we will be failing as marketing professionals and business people.
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Classes will teach young people the basics of song-writing, video production, marketing and management alongside their usual curriculum studies.
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