The agency for this campaign is Oglivy Action KL, an activation agency with shopper marketing as one of its areas of expertise.
One of the key differentiators in that article defined marketing as one-way communication designed to foster interest in a product or service.
And the current generation of PVRs don't work with interactive television services - a problem for the BBC, which is marketing interactivity as one of the great advantages of the digital television world of which PVRs are also part.
Over the years a number of studies have found that over half of all companies list sales and marketing alignment as one of their top operational goals, yet an overwhelming majority of them also ranked it as their top challenge.
The effect has been so widespread that marketing now ranks as one of the most popular undergraduate majors in the US, and a wealth of future ad men has flooded the job market.
Finally, I add this exhortation to my GOP brethren: If you see your problem with immigrants as merely one of marketing, then you will not succeed.
After 24 years at Anheuser-Busch I knew upon leaving my post as marketing chief last year, one of the things I was certain to miss was the adrenaline of the Super Bowl advertising process.
Although selecting the right domain name can be important, startups should ultimately consider this action as just one part of their marketing strategy.
Julie is in a fantastic position as the creative one when her organization is marketing a new product.
The centers also offer customized technology workshops and one-on-one consultations covering topics such as budgeting and marketing to help Latino entrepreneurs establish and grow their businesses.
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The marketing for Iron Man 3 has been intense, positioning it as one of the must-see movies of 2013, and after that huge overseas opening, the hype is about to kick into overdrive.
Just as no business is the same, marketing automation is not a one-size-fits all proposition either.
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The past has seen the marketing and advertising community point to such things as big name celebrity endorsements one year, to real people performing viral stunts another.
Novartis has suffered from this itself, but Mr Vasella says turnover is highest among employees, such as those in sales and marketing, whose skills transfer readily from one industry to another.
With one or two honourable exceptions, such as the marketing chief for Windows, Brad Chase, Microsoft's executives have been unable to make their testimony square with the e-mail evidence brilliantly deployed by Mr Boies.
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It is now enjoying one of its periodic revivals, this time by marketing itself as family entertainment.
Just as the marketing team can learn from the engineers, so employees from one country can learn from those of another.
While the relocation has undoubtedly damaged the big-spending and marketing-driven IPL financially, as no atmosphere can match a local Indian one, South Africa has not done badly - with the event seemingly inspiring the next generation of Graeme Smiths, Herschelle Gibbs and Makhaya Ntinis.
The iPhone 5 launch, expected later today, will probably be remembered as one of the most anticipated product releases in the history of marketing.
This is very important, owing not so much to the newly-formed Salesforce Marketing group, as to the meteoric success of its product Chatter, which is one of the two leading enterprise social networks.
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One industry watcher said it was noteworthy that Nokia was marketing its offering as Here rather under its own brand, suggesting that it might make it easier to convince others to adopt the platform.
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The early Lipitor launch team was passionate, nimble and willing to go where no one had gone before as it pertained to managed care contracting, marketing, policy lobbying, sales training and a host of other areas.
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"As spreadable as butter on hot toast, " is how one London-based digital marketing agency describes its advergames.
Mr. ADAM FOGLESON (President of Marketing, Universal Studios): For a movie that deals with as complex issues as this one, that's a reasonable number.
With this level of insight across information silos, channels and departments, organizations can better serve customers and increase product innovation and quality and support decisions made across the enterprise, as well as provide more dynamic, contextual customer interactions for one-to-one marketing.
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No other vendor is offering as much functionality in one place (Oracle sells ERP, HCM, Sales and Marketing, now social and soon platform).
And Ford is already marketing its new Focus - with its self-proclaimed "intelligent protection system" - as one of the safest vehicles on the mass market.
Not only are all of Idealab's start-ups focused on the Net in one way or another, but the Internet also serves as shop window, marketing and distribution channel, and technological foundation.
One of the key factors driving take-up is the marketing efforts from providers such as BT, AOL and Freeserve.
Oftentimes the company that does the best job marketing itself as the better option--and characterizing its competitor as the devil--is the one that wins.
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