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Why not use the time-proven mastermind principles of Hill and Carnegie to enhance your marketing presence and increase the bottom line?
FORBES: Is A Profitable Mastermind Part of Your Marketing Plan?
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And the bottom line is important, but you want your marketing and creative partners to be able to look at things in a bigger and more holistic way, or to bring to the table skills that your organization might not have.
FORBES: Draftfcb's New CMO Dishes On How Agencies, Marketers Can Better Work Together
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Simply put, the airlines figured out that through packaging and marketing methods for relieving the stress of flying, they can boost their bottom line.
FORBES: Airlines Look to Raise Revenue the Ryanair Way
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If the retailer's overall costs--such as labor, shipping, marketing and other products--remain static, that extra penny of margin can flow to the bottom line.
FORBES: Magazine Article
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But American Airlines is pinning its hopes on the new digs, plus a big new marketing campaign by the city, to pull in more high-fare international travelers and buff the bottom line.
FORBES: Magazine Article
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But American Airlines (nyse: AMR - news - people ) is pinning its hopes on the new digs, plus a big new marketing campaign by the city, to pull in more high-fare international travelers and buff the bottom line.
FORBES: American's Big Apple Bet
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The bottom line is that effective email marketing relies on consumer data to drive content, offers, timing and many other elements of message strategy.
FORBES: Are Email Marketing Security Issues Undermining Your Brand?