While marketing claims to understand the actions and motivations of buyers in each stage, in reality B2B marketers and tools like lead management andmarketing automation focus on the solution evaluation and validation stages.
It is expected to showcase its own comprehensive social marketingsolution next week at Oracle OpenWorld, its annual conference for developers and customers, to be held in the same Moscone Center Dreamforce took over last week.
As part of a tightly integrated solution, Optify customers can now view, track and analyze all of their online marketingand email campaign results in one place on a dashboard built on top of ExactTarget.