It seems that everyone (well, mainly AppleInsider) is a-flutter over their recent hiring of Julia Miller, who was in charge of marketing for Microsoft's Xbox Live serviceand who has tons of experience with monthly subscription services.
Their Dynamics CRM platform already has marketing automation, guided selling, andservice management as a continuum to deliver excellence in customer experience.
Bernstein's best bet may be to find a strategic partner in a similar or complementary service -- an alliance that can contribute money, experience, sales andmarketing expertise, even new clients.