During her time in marketing, she collaborated with IT departments in developing data-driven marketingstrategies, and implementing sophisticated customer relationship marketing (CRM) and business intelligence systems.
But this need to safeguard such things as customer lists, marketing plans and business strategies conflicts head-on with the old American tradition of job mobility.
The reason the number is so low is that blogs and other social engagement strategies are piled on to the heap of traditional stuff that marketing, sales andcustomer service are already doing.