Now, it will be up to Mr Mandelson, as Britain's top competition regulator, to decide whether to allow the marketing alliance to go ahead on the terms laid down by Mr Van Miert.
Kroenke Sports Enterprises and its U.S. football team, the Colorado Rapids, have a marketing alliance with Arsenal to promote the Gunners in the U.S., including via KSE's TV sports network, and make Arsenal's highly regarded player development expertise available to the Rapids.
The elite of Highland golf have formed an alliance to boost their marketing of the region's courses.
"The new TDLS certification program will improve the user experience with advanced applications such as media streaming, without requiring user intervention, " said Kelly Davis-Felner, marketing director of the Wi-Fi Alliance.
Bernstein's best bet may be to find a strategic partner in a similar or complementary service -- an alliance that can contribute money, experience, sales and marketing expertise, even new clients.
The largest marketing-database companies in the U.S. include Acxiom, Alliance Data Systems Corp.
OsComp recently formed a strategic alliance with Global Partners LP, a publicly traded energy logistics and marketing master limited partnership based in Waltham, Mass.
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The company recently announced its first affinity card in partnership with wetlands and waterfowl conservation group, Ducks Unlimited, (See New Alliance Between Ducks Unlimited And Discover Financial) which is responsible for marketing its branded card services to the group?s 600, 000 plus adult members.
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United, which last week signed a flight codesharing (joint marketing and air miles) deal with Swiss International Air Lines on top of its central role in the global Star Alliance, has long identified international routes as one of its best sources of profits.
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