From "Die Hard Trilogy" to "Batman Forever" to the many games based on "Star Wars, " the formula might seem like a no-brainer -- if a movie earns millions at the box office, why not extend the marketing plan from action figures and posters to something interactive, like a video game?

CNN: Lights, Camera, Interaction!

As I talked to many such leaders in writing my book, The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents, I realized that they all have a common thread they have both the courage to disrupt the status quo and the passion to make a positive impact.

FORBES: Three New Year's Resolutions For Marketing Change Agents