More than likely, Apple will initially excel in cloud computing not for its innovation but for its polish, its marketing ability, and its impenetrable brand name.
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On the first group, he writes that all could use their strong balance sheets and global cross-marketing ability to boost subscriber growth and scale up investment in content.
Corporate America has taken notice of the tremendous marketing ability the Bowling Proprietors' Association of America has developed to roll out promotions and initiatives at its 4, 040 member bowling centers across the country.
Similarly, we also need to build strong partnerships with the IT department to ensure we have an integrated marketing management system that enables our ability to execute effective marketing while also supporting overall business and financial goals.
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They matter as much for their marketing potential as their ability to draw a large television audience.
Imax President Greg Foster credited the studio's marketing campaign with the ability to stoke viewer anticipation for the film.
Godin, 48, has developed a following in part because of his ability to turn marketing principles into sound bites.
However, your effectiveness in marketing is predicated on your ability manage your social media practices and help drive your organization toward realistic expectations.
They need only look to football helmet manufacturer Riddell, which finds itself embroiled in litigation for allegedly failing to protect players from the long-term risk of concussions and falsely marketing its helmets as having the ability to reduce the risk of concussions by a substantial percentage.
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She liked Reveille's expertise in buying and selling shows overseas and its ability to package them with marketing and merchandising deals.
It launched its Vietnamese website last September, its first foreign foray and a test for its ability to run logistics and marketing outside China.
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Verizon Chief Executive Lowell McAdam said he needed to do the joint-marketing deal to give Verizon Wireless the ability to offer packages including video nationwide at a time when consumers are increasingly expecting content to move seamlessly between devices like TVs, tablets and smartphones.
While there may not be pricing power, the ability to segment very granularly in marketing efforts is what is going to allow marketers to continue to grow, he said.
The next-generation tools, like Curata (a HiveFire company) and Curation Station, are focused on B-to-B marketing with a value proposition focused on their ability to drive awareness by improving organic search, and provide organizations with an opportunity to build thought leadership.
The expensive sales and marketing process for commercial software is replaced by the ability to download and try the software out.
Yet in a new IBM report there are disconcerting signs that marketing professionals are not feeling very confident in their ability to navigate this brave new world.
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Kodak's ability to continue to explore alternatives during the marketing period will ensure that Kodak obtains the maximum value for the business.
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One provision restricts the ability of drug makers to use sales and marketing personnel to distribute peer reviewed reprints of journal articles that contain off-label information.
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But, a joint venture provides the foreign partner with the ability to leverage the management, manufacturing and marketing infrastructure of its Chinese partner, an advantage that should not be overlooked.
The marketing prowess of the investment company industry should not be under estimated in its ability to create demand for product.
While our ability to substantially increase our reach is growing through social outreach, viral adoption, and an increasing number of communication channels, conversely our ability to manage our brand image is impacted by this very same new marketing reality.
FORBES: To Improve Marketing, Look No Further Than Your IT Department
Thus the extended advance lead-in marketing is partially a product of the attempt to mitigate bad buzz that can hamper the ability of mediocre and bad films to at least break even.
Refining your ability to create noteworthy new products and services will increase sales even while your costs of marketing plummet.
Sales and marketing professionals: A high level of comfort and experience with Salesforce.com, , or ability to crunch market research survey results with Vovici.
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The hall is half empty, yet seems too small for his ambitions: "We think we've found the next great market -- the ability to provide information to everybody, everywhere, anytime, and to automate sales and marketing of services, " he says.
Industry groups, such the Direct Marketing Association, want the bill to be more flexible, suggesting that Web site operators have the ability, for instance, to provide parental notification, rather than get parental consent so a business can respond directly to a child's request.
The ability of the Apple brand to project itself even in a downtime struck as as more than just marketing skill.
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In addition to productivity as it ties to time worked, there are also the productivity bonuses associated with the ability to safely use social networks like Facebook and Twitter to meet corporate business objectives in areas like marketing, customer service and sales.
The megahertz number so often cited in the marketing materials of computer companies refers to the computer's central processing unit chip as a partial measure of its ability to process data.
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