T-Mobile is marketing itself as the value brand and is acquiring an even more value-oriented brand.
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That's how value marketing works - the food retailer offers you a lot more food for just a little more money and you say what a bargain and you spend more money than you intended to.
The next-generation tools, like Curata (a HiveFire company) and Curation Station, are focused on B-to-B marketing with a value proposition focused on their ability to drive awareness by improving organic search, and provide organizations with an opportunity to build thought leadership.
For instance, by using data-driving marketing, retailers will learn which consumers value bonus reward points over price-matches.
The human touch is certainly important if you have high-value content, such as marketing messages.
Ms Harney recently took delivery of a new report on enterprise strategy by a committee chaired by Eoin O'Driscoll, managing director of Aderra, which argues not only for more emphasis on high-value-added sectors and scientific research but also for greater efforts in marketing and promotion, in which Ireland has been weak.
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They have achieved c-suite agreement on how marketing should create economic value.
At IMI, a full-service digital marketing agency, our number one core value is teamwork.
Lay the groundwork to have that foundational conversation with the c-suite about how marketing is expected to create economic value for the company.
Major consumer internet and financial services companies are also highly motivated, as they see a path to greater advertising and promotion-based revenue if they can demonstrate more marketing value through closing the loop.
Through content marketing it is going to draw more and more corporations into value-driven content creation and distribution, so it will disrupt the work-life of people who have to write in the public domain for the first time.
During the real-estate downturn, sales froze and many buyers focused on basic value rather than frothy marketing, brokers said.
In barely ten months he has made dramatic changes, emphasizing flashier products and marketing, new Web sites to handle customer complaints and ideas and a bigger push to sell value-added services.
The Toyota event is "great for the Digg brand because it credentializes the platform and gives them news value, " says Adam Hanft, a brand strategist with New York-based marketing firm Hanft Projects.
Providing a better value-proposition to the customer is much more likely to endure goodwill than spending on marketing.
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So for all of the elaborate marketing schemes that involve inflated budgets and endless gimmicks, there can also be exceptional value in simplicity and micro-impressions.
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Marketing broadband around topics vital to everyday Korean's lives - such as targeting ads at mothers and stressing the value of broadband to education - played a vital role in getting such impressive take-up, said team member Dr Jyoti Choudrie.
In a bid to unlock value, ConocoPhillips is planning to spin off its refining and marketing operation to shareholders as a new publicly-traded company.
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