These are all approaches that had helped make Starbucks No. 1 among coffee marketers.
All of this causes downward pressure on email program performance and revenues for marketers.
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But Ford isn't the only one playing big-company antics more common among small-fry marketers.
In retail, marketers are using data from smart phones to generate offers based on location.
Should marketers focus more on engagement rather than traditional display ad metrics on Facebook?
Latinos are now arguably the most important consumer group to marketers and media companies.
Celebrex's marketers, until now, have taken the high road, emphasizing Celebrex's strong safety record.
Most are run by reputable marketers but some are skillfully created by con artists.
The program lets marketers express their interest in Promoted Tweets, Trends or Accounts.
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Indeed, consumers are desensitized to what marketers believe or would like to believe is engaging.
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Digital marketing and digital disruption affords a speed, a real-time use with lesser cost for marketers.
In that piece I openly questioned if marketers or business owners, brands, etc.
Marketers need to ensure that films are being talked about as much as possible.
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There are 2 broad trends that will change the way marketers think about promoting products.
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Marketers must accept mobile for what it is: one of many channels to the overall marketplace.
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The reality: these marketers are forking over a pretty penny to reach a silver-haired consumer base.
So how can marketers use this to drive greater impact and influence the non-believers?
Time Inc. has been presenting the plan to marketers in Detroit for the past few weeks.
Typically, says Poptent president Neil Perry, marketers buy broadcast-ready spots for TV spots and Web videos.
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The survey also provided insight about how marketers can increase their chances for success.
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For management and marketers, social media controversies such as this are likely to become more common.
The research pipeline was dry as well as empty, and marketers were slow on the draw.
As marketers, we need to know who the brokers are and then bring them something novel.
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And some marketers, including CBS Paramount Television, have done away with the DVD mailer altogether.
Savvy marketers in the not-for-profit world understand the importance of engaging brand experiences as well.
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Most marketers and customer intelligence (CI) pros tend to lump together most types of customer data.
As marketers, we will need to answer a lot of difficult questions from executives.
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In the meantime, it seems as if marketers are more than pleased with Facebook.
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Marketers, as salesmen, are far more likely to say whatever you want to hear.
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This chart made me buy cupcakes (marketers, take note) so it must have done something right.
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