Suddenly the Olympic rings had become one of the world's most marketable symbols.
Still, while Lin is one of the NBA's most marketable players, he could fail to live up to all the hype his 2011-12 season generated.
That remains a possibility for the team's other two marketable fighters, DeGale and Gavin, although both have expressed their desire to stay on until 2012, providing Edwards is there too.
Using the maturity structure of the existing U.S. Treasury marketable debt, the table below shows estimates of what would happen to the cost of the debt in five years under different rising interest rate scenarios.
Perez looks set to repeat his "Los Galacticos" recruitment policy of last term, based on attracting the world's biggest and most marketable stars.
The effort to develop U.S. nationals within their own organizations is less attractive to these companies because of the greater job mobility in the U.S. making experienced U.S. nationals highly marketable in a culture where company loyalty is low.
More and more students are choosing to attend Poland's burgeoning new private universities, which offer marketable vocational degrees rather than the intellectually laudable but unlucrative theoretical science.
The way George Davison tells it, his company gets some 55, 000 calls a month from inventors around the U.S. looking for help to turn their ideas into marketable products.
Second, the maturity profile of most countries' marketable government debt is relatively short: over half of America's and more than 40% of that of Germany, France and Italy matures within three years.
That's where he needs to start repairing his tattered reputation to become marketable again.
Now, as the baby boomers' promised benefits swamp the payroll-tax collections from today's workers, the government has to swap the trust funds' nonmarketable securities for marketable Treasury debt.
WSJ: Cox and Archer: Why $16 Trillion Only Hints at the True U.S. Debt
It's difficult to know, but there are signs an HDL-raising pill might be marketable.
While Spanish football's reputation for sophistication and flair has made la Liga one of the most attractive and marketable competitions in world football, attitudes in the stands have not always kept apace with the cosmopolitanism on display on the pitch.
"This is likely to have a hugely detrimental impact on children's education with teachers in key subjects such as maths, physics and IT who have highly marketable skills leaving teaching and graduates with these skills, and other sought-after skills, not going into teaching, " she said.
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