This group will take over as the largest generational segment in the luxury consumer market around 2018-2020, according to Unity Marketing.

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Unity has had a good deal of success in the iPhone market, where its engine is used by many developers, and is gaining momentum with support for consoles like the Wii and Xbox 360.

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And there are serious challenges to the unity of Europe, which is very evident now because the European common market arrangements did not include the economic arrangements that would be necessary to bring about a consolidated market.

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