Over the last several quarters, the company has gained market share and delivered robust margin expansion year over year, which resulted in significant earnings growth.

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China is one of the largest markets for large machinery and mining equipment, and we believe that this expansion will help Caterpillar expand its footprint and gain market share in not only China but also other emerging markets in Asia.

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Given the expansion of Britain's export markets, this is a serious loss of market share.

ECONOMIST: Letters

It should be noted that the menu expansion was just one initiative among several implemented in 2003 and designed to win back market share and growing revenues by increasing comparable-store sales versus adding more stores.

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