That has created a headwind for stocks of big home builders, following a five-year run during which shareholders rode the wave of the white-hot housing market to new riches.
It wasn't so long ago, in 2005, that cheap credit flowed like vino and venture capitalists and private equity firms had a clear path to riches--by selling shares in their portfolio companies on the open market.
And while Apple surely has lots of hardware sales in its future, the content market is the one most vulnerable to the sort of wholesale disruption that propelled Apple to its riches in the first place.
Mr Wasun is exploiting a market in tales of distress: Thais and foreigners alike take pleasure in believing that Thailand's nouveaux riches are now nouveaux pauvres.