Despite the company's demise, Polaroid's name retained remarkable strength, on a par with Nike's and Disney's, according to a 2003 market research study.
Motista also seeks to be a continuous market research study.
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In 1999, Commissioner Bud Selig announced that Major League Baseball was conducting an "Initiative on Women and Baseball, " a market study that involved research of female fans and their interest in the sport.
According to Venturebeat, a new study by market research and consulting company found that 135 million people now play games for at least one hour a month, up from 56 million in 2008.
In March Dalbar, a financial services market research firm based in Boston, released a study of equity fund performance over the 20 years through last December.
Global Market research firm TNS has released their Digital Life study results, based on over 48, 000 interviews in 46 countries of people aged 16 to 60.
Rewards cards are used for 80% of credit-card purchases, according to a recent study by Phoenix Marketing International, a market research firm.
In fact, there are more ways today to discover new books than ever before, according to a new study from Bowker, a book-focused market research firm.
Now market research analysts, whose firms get paid by the companies they study, say they are learning this lesson with EMC , the Hopkinton, Mass. data storage company led by Chief Joseph Tucci .
Many eye-vitamin formulations currently on the market are based on research conducted by the National Institutes of Health in a project called Age-Related Eye Disease Study, or AREDS. The first phase of the clinical trial, completed in 2001, found that a specific combination of vitamins C and E, along with beta-carotene and zinc, reduced the risk of age-related macular degeneration by as much as 25%.
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