One partner might want the goal to be nothing short of market domination.
FORBES: Six Crucial Questions To Ask When Picking A Business Partner
Two companies long known for weak product innovation, success driven by market domination and distribution control tactics, are partnering to take on the two most innovative companies in digital technology as they create entirely new markets with new technologies.
Hey, Nokia, we understand your quest for mid-market domination, but with market share in decline and your unlaunched, flagship N97 receiving a lukewarm response at announcement (think Palm Pre by comparison)... might we suggest looking forward, not back?
ENGADGET: Nokia rests on laurels, launches 6700, 6303, and 2700 classic handsets
B's domination of the market means consumers will buy its box and only its box.
The case hinged upon a fundamental concept in antitrust law: It is illegal for a company to use its domination of one market to try to take over another.
Publishers, writers and rival bookstores had feared that Amazon's discounts would lead to its domination of the e-market.
They point glowingly to Microsoft's total domination of the desktop, its market-leading productivity software packages, and its aggressiveness on the Internet.
According to Gates, the plan with Zune is "more modest" than total domination of the portable media player market, with Gates elaborating that the company wants to "excite people about the concept" of sharing music and video wirelessly through Zune.
ENGADGET: Gates praises iPod, labels Zune a "modest" competitor
WoW's trajectory from its roots as a single player computer game, Warcraft, in 1994 to its continued domination of the online multiplayer game market since its launch in 2004 illustrates how gamers often develop deeply rooted ties with the games they love to play.
Nonetheless, the domination of the Chinese heavy-duty market by the local players demonstrates once again the importance of price and the issue of affordability in the China market.
This software colossus's domination of the personal computer's operating-system market is complete.
At a Labour conference fringe event, he said Mr Miliband has a "very strong idea of how the market humiliates people" and called for more "constraints" on the domination of the rich.
Sometimes paradoxically in the Venture Capital start-up world, it is easier to raise money than to execute a strategy, specifically in achieving victory as the top firm globally in terms of subscribers and market share (in hyper-growth, revenues and profitability stand behind world domination).
FORBES: The Japan Market and the Dilemma of the Global Hyper-Growth Start-Up
However, as Samsung takes the lead as the largest smartphone distributor in the world (leaping from a 3% market share in 2008) it seems to also be setting its sights on mobile domination.
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