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Renewables such as windmills promote trade and market integration by prodding governments to link up national grids, says Peter Brun of the Danish wind-energy firm, Vestas.
Imagined as an obvious link to help Italy and the wider European gas market broaden the gas options and reduce dependence on undesirable Eastern options (Russia), the Galsi Pipeline idea first came to light around nine years ago.
Hoteliers hope that whiffs of these scents will make you link their property with positive memories and emotions, as well as establish and market their brand.
The proposed link-up would also create the biggest bank, by market capitalisation, in the euro area, as well as the largest foreign financial institution in Latin America.