Last year Kaiser Chiefs, Bloc Party, Editors, Reverend And The Makers, Mark Ronson, Chemical Brothers and Sir Paul McCartney were among the acts who performed.

BBC: Newsbeat - Music - Keane to play BBC Electric Proms

Sir Paul said he was working with a stellar line-up including Mark Ronson, Ethan Johns, Sir George Martin's son Giles and acclaimed producer Paul Epworth.

BBC: Sir Paul McCartney surprised at 17th Grammy win

She is renowned for her skill at choosing "trending" celebrities, such as DJ Mark Ronson and actor James Franco, to star in Gucci's advertising campaigns long before they become universally known.

WSJ: Tina Gaudoin on Style: Frida Giannini: Rewriting History

With the likes of David Cameron, Sir Paul McCartney, Mark Ronson, Manchester United and Sienna Miller all giving their support to the week, there is plenty of celebrity involvement to help develop interest.

BBC: Story ideas for 2011 News Day

Others are following suit with musician and producer Mark Ronson who has worked with Lily Allen and Amy Winehouse, producing tracks that bear more than a passing reference to the music of NES game, "The Legend of Zelda".

BBC: How computer games are creating new art and music