Specifically answering Lord Puttnam's point Mark Hansen, director of business development for Lego Universe, said children were very good at determining the underlying ethic of a virtual world.

BBC: Boys playing with handheld game console,

Within a few weeks, Jack and his coauthor, Mark Victor Hansen, finally had a deal.

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Ray has had the good fortune to work with stellar clients such as New York Times Best-selling authors Tony Robbins, Jack Canfield and Mark Victor Hansen (creators of Chicken Soup for the Soul), Joel Comm (author of Twitter Power and The Adsense Code), as well as Armand Morin, Alex Mandossian, Jeff Walker, and many others.

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There will also be expert analysis from BBC football pundits Alan Hansen and Mark Lawrenson.

BBC: World Cup coverage

Rafa Benitez, Roy Keane, Robbie Fowler, Alan Hansen and Mark Lawrenson were also at the service, along with former Everton managers Joe Royle and Howard Kendall.

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The familiar team of Alan Hansen, Mark Lawrenson and Jimmy Hill will join Desmond Lynam on World Cup 98 Live, with special guest presenter David Ginola.

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The team will be able to boast 13 Cup winners' medals between them, with Alan Hansen, Mark Lawrenson, Peter Schmeichel and Mark Hughes joining Gary Lineker in the studio.

BBC: has the Cup final covered!

Craig Morgan and Mark Jones are the only recognised specialist wings in Hansen's squad, with James' Bridgend colleague Gareth Thomas added as "utility" cover.

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