Maritz asked respondents if they planned to purchase a tablet within the next six months.
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Maritz also saw potential growth in building cloud software for financial and health care industries.
Maritz now includes companies that provide marketing research, travel, and performance-improvement services to corporate clients.
FORBES: Maritz Can Boost Your Profits By Making Customers, Employees More Loyal
Maritz was able to capture this level of detail through its DecisionVue360 research methodology, which launched in November.
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Analytical services: By understanding customer behavior, Maritz helps its corporate customers to improve how their interact with consumers.
FORBES: Maritz Can Boost Your Profits By Making Customers, Employees More Loyal
Maritz also said the company has a strategy of creating easy ways for non-SQL databases to plug into cloud environments.
The way Maritz sees it, speaking with consumer-type developers is both a natural outgrowth and a heroic leap for VMWare.
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Michael Allenson, a Maritz senior strategic consulting director who led the study, considers that a strong showing for the Amazon device.
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Fisher, Jennifer and Philip Maritz, and Charlotte A. and William E.
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Most all VMware customers are in phases one and two, says Maritz, where VMware has spent much of its focus in recent years.
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Michael Allenson, a senior strategic consulting director at Maritz, says the results point to the importance people now place on owning a tablet.
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Paul Maritz, who ran development at Microsoft before quitting in 2000, has assembled a team that includes some former Microsoft engineers at his new firm, PI Corp.
If Macdonald can translate this vision into practical solutions that boost customer and employee loyalty for Maritz clients, his goals may well be within reach.
FORBES: Maritz Can Boost Your Profits By Making Customers, Employees More Loyal
The business will be run by Paul Maritz, the former VMware CEO, who recently moved over to EMC where he serves as chief strategy officer.
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Most recently, Maritz had been running the cloud infrastructure services division at EMC (nyse: EMC - news - people ), corporate parent to VMware.
Maritz says his company purchased a shop called Cloud Foundry, where open source developers can work together, and VMware can spot the eventual leaders in the field.
According to a recent survey conducted by the marketing research firm, Maritz Research, our current crop of leaders has a lot of work to do in this area.
During the Great Depression, Maritz was left with inventory but no customers, so its then-CEO decided to try to sell the inventory as a form of reward to long-term employees.
FORBES: Maritz Can Boost Your Profits By Making Customers, Employees More Loyal
Maritz, with no installed base, wants the Java-coding hoards from Spring, or the open source communities around the Web application framework Ruby on Rails or the scalable network programming framework Node.js.
In part, this reflects a market reality: quoting Paul Maritz of VMWare, Shuttleworth predicted that by 2014 personal computers will make up only 20% of the devices regularly accessing the Internet.
In 1992, according to Macdonald, Maritz began to offer services that would motivate consumers such as frequent-flyer programs and incentives for holders of credit cards in the form of membership points.
FORBES: Maritz Can Boost Your Profits By Making Customers, Employees More Loyal
Maritz, her successor at VMware, had a storied 14-year tenure at Microsoft, where he was in charge of developing and marketing some of the company's biggest products, including Windows 95 and Windows NT.
Why is Maritz pushing VMware in this direction?
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EMC, which owns a majority stake in VMware, installed Microsoft veteran Maritz as chief executive, and also hired Pat Gelsinger, formerly of Intel, as the head of the value-added software (like security and database analysis) that EMC puts atop its core storage business.
Maritz has an interesting history.
FORBES: Maritz Can Boost Your Profits By Making Customers, Employees More Loyal
VMware (nyse: VMW - news - people ) had hardly finished announcing that its chief executive, Diane Greene, was stepping down when the company pulled references to the co-founder off its Web site and put up the bio of its incoming chief executive, Paul Maritz.
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