There is even a "Viva Obama" video featuring a group of mariachis singing the candidate's praises.
Bill Clinton attempted it in 1992 when he campaigned in California amid mariachis, taco vendors, and Kennedy grandchildren.
Thursday one block south of Plaza Garibaldi, a rough but famous patch of Mexico City known for its mariachis.
"He was one of the first mariachis here when there was like no mariachi work at all, " said Mr. Paulino Jr.
WSJ: Mariachi Bands Busy With Virgin of Guadalupe Festivities
"It was a big thing for us mariachis, " said Mr. Paulino Jr.
WSJ: Mariachi Bands Busy With Virgin of Guadalupe Festivities
Gonzalez, who sports a tattoo of La Santa Muerte on her back, holds an annual event in August in the saint's honor, with mariachis and a feast.
Even more ambitious is the enormous 1.2 million square foot La Gran Plaza in Fort Worth, Texas, which features such family-friendly fare as mariachis, Mayan dance, horse shows and even a Sunday Mass presided over by a local bishop.
Thank you also to the University of Texas Pan American Mariachis that performed for us. (Applause.) And hello to everybody across the country participating in watch parties and in education reform efforts in your own communities.
By the time Richardson made his way to New Mexico and into politics, he wasn't exactly greeted with mariachis and margaritas by the politicos whose families had, in some cases, lived in the Land of Enchantment for 300 years.
Joining me on the sweeping two-story set is a village-size cast including half a dozen dancing brides niftily accessorized with dancing grooms, quick-stepping waiters, acrobatically inclined construction workers, happy townies, multiculti mariachis, and (putting us indisputably over the top) a marching band.
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