Marc Buelens, who teaches in the international MBA program at the Vlerick Management School, in Belgium, now devotes a large part of his leadership course to an extended case study of the polar explorer Ernest Shackleton.

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Venture capitalist Marc Andreessen even describes the future as a world of two classes: those who program the machines, and those who are programmed by them.

WSJ: Why Aren't Smartphones Making Us More Productive?

"Our traffic has picked up 36% in the last week, " boasts AutoNation spokesman Marc Cannon, adding that the company has sold nearly 3, 000 units since the program began.

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