Then it's an easy hop back up to Maranello for the Ferrari auction on the 23rd.
Ferrari hopes that the heat generated by all those events will fuel bidding at Maranello.
"Hamilton is a great driver, " Di Montezemolo said at Ferrari's HQ in Maranello.
The team's technical director, Ross Brawn, believes the red machine has never been stronger in his time at Maranello.
The new F2005, which has a unique front wing design, was unveiled at the team's Maranello base in Italy.
BBC: SPORT | Motorsport | Formula One | Ferrari take wraps off 2005 car
The Maranello crew is also showing the very first results of its Apple collaboration through an upgraded FF.
Goetz and his competitor down the street, Barry Carroll of Carroll Marine, have transformed Bristol into the Maranello of the fast-boat world.
Sitting in his office above the glitzy Ferrari production line in Maranello, south of Modena, Mr Montezemolo says that Italy will pay a high price if it fails to introduce structural reforms.
ECONOMIST: So easy to pinpoint what is wrong, so hard to put it right
Massa, who made his F1 debut in 2002 with Sauber and returned there in 2004 after a year testing with Ferrari, has long been linked with a permament move to the Maranello-based outfit.
BBC: SPORT | Motorsport | Formula One | Barrichello to end Ferrari career
The grim weather had already seen off Ferrari, who took the forecast so seriously last weekend they decided to relocate to their regular test circuit in Maranello, away from the prying eyes of their rivals.
After the first four long-haul destination races of 2013, the team have returned to their Maranello headquarters in northern Italy where team principal Stefano Domencali has issued a rallying call to the famous racing marque.
"The target is to score points in every race and to be much closer to Kimi, " says Fisichella, who has spent up to three hours every day in the team's simulator at their Maranello headquarters.
The seven-time world champion is barred from testing the 2009 Ferrari as part of the new Formula One rules for the season, but has had a run out at their Maranello center in the 2007 car.
That will change on May 23, when Ferrari, together with Sotheby's (nyse: BID - news - people ), plans to host a first-ever auction of cars and related memorabilia at Ferrari headquarters in Maranello.
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