Atheer, another wearable computing startup, debuted its software and prototype hardware, which amounted to a bulky pair of glasses that allowed the user to switch between maps, newspapers and games with gesture controls.

WSJ: For Wearable Computers, Future Looks Blurry

His comments came a few days after Apple was flooded with complaints about its switch from Google Maps to its own location-mapping software.

ECONOMIST: Business this week

Crowd-sourced cartography is getting hot, too: in late May the company Telenav, which supplies maps to carmakers, said it would switch to OpenStreetMap, a collaborative project to create a free editable world map, from its previous suppliers, which had included Nokia and TomTom.

BBC: The politics of making maps

Maps will also recommend new routes if it determines you'll save commuting time by making the switch.

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