Maps and GPS (global positioning system) navigation in cars are very popular, and all of those maps came from one of just two mapmaking companies.

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Games will likely be designed around the phone's global positioning system and Google Maps "My Location" feature, says Webster.

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It uses a vehicle-mounted camera, object-recognition software and satellite positioning to create detailed 3-D maps of roads, pinpointing features such as pot-holes.

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The iPhone also gets a grab bag of new features, including the ability to show a user's location on Google maps (without a global positioning system chip, slick), customizable home screens, and the ability to send SMS messages to multiple people at once, among other features.

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And Apple, which has yet to include indoor maps in its Maps app, is nevertheless employing indoor positioning technology in its Apple Store app to push Genius Bar customers a check-in notification as soon as they enter the retail store.

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