Ludwig was right there with his open wallet and energy for a mapping project in Giza, where archaeologist Mark Lehner is looking for evidence of the civilization that built the Great Pyramids.

FORBES: Treasure saver

Ludwig was right there with his open wallet and energy for a similar mapping project in Giza, where archaeologist Mark Lehner is looking for evidence of the civilization that built the Great Pyramids.

FORBES: Creative Giving: Treasure saver

As readers have pointed out here on Forbes, even though the company has been criticized for its patent actions, the lack of an iPhone 5 wow factor, and its new mapping service, pre-sales of the iPhone 5 quickly went over the 2 million mark.

FORBES: Connect