Cook didn't need to apologize over the Apple Maps turmoil, or magnanimously recommend competing mapproducts, as he did, and maybe Jobs wouldn't have done it.
In March Vij hired another veteran chip designer, Ravikrishna Cherukuri, to lead MIPS' engineering efforts and to build a three-year road map for new products.
They have displayed their results on an ingenious map of the industrial landscape, in which similar products cluster tightly together and unrelated products stand apart.