"At this stage, neither side wants it, not Israel and not Syria, " Maoz said.

NPR: Israel Warns Syria Against Attacks On Golan

"Not everyone who hikes practices Christianity, " said Maoz Inon, an Israeli tourism entrepreneur who co-founded the Jesus Trail.

BBC: Walking with Jesus in the Galilee

Financial incentives play a big role too, according to Gartner's Michael Maoz.

ECONOMIST: Timely technology | The

Downplaying the immediate dangers, Moshe Maoz, a Hebrew University expert on Syria, described Tuesday's events as "mostly rhetoric, " saying neither Syria nor Israel has an interest in sparking a region-wide war.

NPR: Israel Warns Syria Against Attacks On Golan