Cloud will evolve from a one-to-one relationship between end-user and cloud provider to a one-to-many, flourishing ecosystem comprised of cloud insurers, such as CloudInsure, broker services, and other intermediaries enabling organizations to enjoy the financial and operational benefits of federated cloud formations.

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The number one obvious mistake that many companies make is their resistance to build a relationship with the consumer.

FORBES: Relationships: The Key Component to Building a Financial Empire

If business really starts popping, consider one of the many customer-relationship-management (CRM) programs to keep it all under control.

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So the law in many settings looks not only to what choice one makes, but also what the other party to the relationship should have told you before the choice is made.

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