Many Latin consumers prefer fruit-flavoured sweets.

ECONOMIST: Halloween and the globalisation of sweet-making

In Japan, the treats come in many forms, including regional favorites, signature sweets associated with a particular teahouse and ultrarefined examples intended for specific ceremonies.

WSJ: The Sweet Way of Wagashi

In an interview with NPR's Michele Norris, Kimmerle says that the nostalgia associated with sweets has been key to the longevity of many brands.

NPR: 'Candy: The Sweet History'