Millions of words have been written and spoken on the subject, without, perhaps, changing many minds.
Lights are being hung, Christmas music is playing on the radio and latkes are on many minds.
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Now the question on many minds is whether Sonia Gandhi has the wherewithal to stay in the game - let alone win it.
If the question were, "Name the five biggest banks in the world, " the Royal Bank of Scotland (RBS) wouldn't come to many minds.
But once they are in the thick of the campaign it is unlikely that this noble thought will remain at the forefront of many minds.
The first couple of debates didn't seem to change many minds.
And it was not clear that Mr Powell's case would change many minds among the public, many of whom have been debating the Iraq issue for months.
While Western Digital does sell more than just disk drives, almost all of its products are PC related, linking it to depressed tech giants Intel ( INTC) and Microsoft ( MSFT) in many minds.
The suspicion, though, is that weapons like the Active Denial System really are reminiscent in many minds of the ray guns of science fiction, and that using them in combat would be a PR mistake.
The wealthy community has traditionally opposed beach replenishment and dune projects, although Sandy changed many minds and led borough officials to campaign for holdouts to sign their easements so beach protection can begin as soon as possible.
In this leafy suburb of Columbus, a swing district in a closely contested state, voters were talking Wednesday about the Gore-Bush debate--and in the mysterious alchemy of public opinion, agreeing that it didn't change many minds either way.
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With that fantasy still in many investors' minds, many will wonder if Clark, 59, is going to be a mere caretaker until a deal can be made with another company, or until the issue of Vioxx liability has been settled.
Yet Mr Netanyahu's bleak vision may not be winning as many Israeli minds as he would like.
The first thing that comes to many American minds when you mention California isn't Hollywood or tanned girls on a beach, but Greece.
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In many Tory minds, Mr Blair's constitutional reforms, reducing the role of central government and diluting the sovereignty of Parliament, are all part of the same plot.
The very polls which show that Mr Blair will be re-elected next month also show how many more minds the prime minister must change before he can be certain of winning a referendum.
On the contrary, Wall Street appears to have set its many brilliant minds the task of infuriating the public still further, by repossessing homes of serving soldiers, introducing fees for using debit cards and so on.
From the other direction, a popular analyst pick could mean that many sharp minds individually came to the same bullish conclusion, and therefore the stock should do well, but it could also mean that if the company stumbles, that would come as a negative surprise.
To be sure, limiting losses hasn't been at the top of many investors' minds lately.
Another explanation is simply that the coalition has elided the Lib Dems with the Tories in many voters' minds.
For now, we'll just have to wait for word from Skype, and the company better move quick -- the pain of the recent outage is still fresh in many customers' minds.
What it probably did was reinforce the perception in many Plaid members minds that the party establishment were concerned that a Leanne victory would really shake things up and had to be stopped.
The memory of the ImClone Systems scandal, in which former chief executive Samuel Waksal is alleged to have tipped off celebrity Martha Stewart and his family members before telling the market of an FDA delay, is still fresh in many investors' minds.
They also, in the minds of many Germans, trespass well beyond the proper concerns of a businessman.
There are fallacies in these explanations, diagnosed many times by able minds over the last few years.
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Go back to the 1960s, and the biggest threat in the minds of many governments was nuclear war.
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