Reputation management has now become a defining feature of online life for many internet users, especially the young.
Observers note that while many Internet users know AOL only as the e-mail account they had in the late 1990s or early 2000s, the company has other properties that aren't typically associated with its brand.
Finally, India is a true mobile-first country: there are 9 times as many mobile users as there are Internet users.
The former cattle rancher, Grateful Dead lyricist and founder of the Electronic Frontier Foundation has been engaged in that battle for 25 years, longer than many of the young Internet users opposing the controversial Stop Online Piracy Act (SOPA) have been old enough to sit at a keyboard.
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That is a good fit for China's growing base on Internet users, many of whom still have limited disposable income.
How many of those will be wireless Internet users is anybody's guess, but the field of dreams will be pretty busy.
Today, the shopping behavior of many of the 530 million Chinese internet users is changing gradually, but clearly towards online markets.
"We expect Google to build share quickly by attracting many of the 28% of Internet users that do not rely on Microsoft's Internet Explorer, " Marianne Wolk, an analyst with Susquehanna Financial Group, wrote in a note to investors Wednesday.
Facebook is under pressure to keep growing, but the company is rapidly approaching a saturation point with the adult population of Internet users in countries in many markets.
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More than 250m Chinese internet users have taken to microblogs for many purposes, plenty of them purely recreational.
Users of Apple's mobile devices access many internet services through small downloadable software applications, or apps, rather than a web browser.
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Google TV has not been a game-changer, and The TV offerings of the Fiber program are far from being a cable killer, yet, but Google is betting that transcendent internet speeds will trump the raw channel count for many users.
The government expects the number of Internet users will rise to 4m by 2000, although many people in the computer industry reckon the numbers will be far higher.
More Internet users, in turn, would drive online advertising on many of Google's services.
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The third generation of digital phones, due to be introduced in many countries over the next few months, will make it possible for mobile-phone users to access the Internet at lightning speed.
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