Sun is no less energetic than Microsoft in pursuit of its own interests, but as things stand, those interests lie in recruiting as many Java disciples as it can.

ECONOMIST: Sun and Microsoft

Advocacy: How many act as disciples and stand up for your brand?

FORBES: How Strong Is Your Brand In The Social Context? Here's How To Find Out

Many of Olson's disciples blame pressure groups for making government grow.

ECONOMIST: POLITICS BRIEF

And whereas many of those exiting are hardly disciples of the prime minister (Ms Hewitt and Ms Blears in particular were close to his predecessor, Tony Blair), Tom Watson, another minister who has quit, is.

ECONOMIST: The prime minister has never been closer to losing office

Godin's disciples have read his books and many of his 3, 000 blog posts.

FORBES: Magazine Article