When I went they had one of each model vehicle with the erroneously named all-season tires, which many consumers mistakenly think are suitable for winter driving, and the same cars with snow tires.

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Many other consumers will think the same thing.

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While many observers have noted how this will impact consumers, I think companies like Microsoft should think about how it could impact their own bottom line as well.

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The survey asks consumers whether they think the brand can move into many different categories, only related product categories or has limited reach.

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Maybe in ten years this will be the way of the world and nobody will think twice, but right now I could see many consumers choosing the PS4 over the next Xbox for this reason alone.

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Like many of the services that we think will be most interesting in the empowerment theme, Mint is free to consumers, and offers what we call a b2c2b business model.

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Many consumers, tired of having to book spa appointments in advance and shell out hundreds of dollars for each visit, think so.

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