Appirio worked with Barry and his core sales operations team for managing the salesforce.com environment and doing the analytics, with the IT department for device management, with the marketing team for content creation and porting, and with the regional sales directors to drive adoption, use, and collaboration.

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Salesforce is managing to cross-sell existing customers on new non-sales automation offerings, while also grabbing new customers interested in bulk buys.

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The most successful is Salesforce.com, a San Francisco firm that, as the name says, specialises in software for managing customer information and marketing leads.

ECONOMIST: The future of computing